Music Video Genre's

There are a vast quantity of different Genre's used for music videos, going from, storyline and mini movies, from simple videos showing lyrics. My first example is of a video with a full storyline:

 Here we see the perfect example of a storyline in the video, it has different characters with a narrative at the
start. This is an example of an animated video, using full animation throughout the video. Here we have a different genre, this video only features the artist playing their instruments, which could possibly target a smaller audience of the bands proper fans, not trying to reach out to new viewers.